Group Director Digital Marketing

About The Role

This role is responsible for contributing to the achievement of the overall sales and marketing goals through the development, implementation and management of digital marketing programs, tactical promotions and other initiatives to drive traffic and conversion by utilizing electronic marketing and direct electronic channels to grow profitable sales revenue.

Key Responsibilities

Digital Marketing Development and Projects
• Develops and executes Digital Marketing Strategies and Action Plans to maximize online initiatives and to increase online revenue (Brand-owned and Affiliated Digital Channels)
• Owns and manages Performance Marketing Strategies and Tactics, including but not limited to SEO and SEM, paid-media digital initiatives and ensure maximum ROI is achieved
• Identifies and develops new Digital Marketing Channels, Applications and Features to monetize these to drive incremental direct business to hotel-owned facilities (incl. but not limited to Brand.com / WeChat and other 3rd party WHM establishments)
• Champions and manages new digital projects to reinforce Brand and Marketing goals
• Researches and identifies new potential regional digital partnerships / affiliate marketing to continually enhance the value proposition to our stakeholders.
• Tracks key performance indicators and regularly communicates with stakeholders on progress toward established goals
• Participates in the budget planning, content development and execution of online marketing campaigns and related success measurements
• Partners with Group IT to map out the Digital Transformation Roadmap and Blueprint for Wharf Hotels Corporate Office
• Represents Wharf Hotels in discussions and work streams to improve relevance in online channels

Digital Marketing Campaigns, Communications and Operations
• Develops and manages all Digital Marketing Campaigns, including but not limited to Corporate-led Campaigns, Hotel-oriented Campaigns and 3rd party Affiliate Marketing
• Manages and administers day-to-day operations for all digital channels, customer touch points and communications (both internal and external).
• Manages the development workflow for e-platforms and digital assets (landing pages, e-newsletters, interactive tools and banner ads) that support the overall global objective to increase online revenue contribution.
• Supports and collaborates with various departmental disciplines in Brand Marketing, CRM and Loyalty Programme Management to ensure alignment on business strategies that utilize Digital Marketing Channels for promotional and transactional purposes is achieved.

External Agency Management & Digital Operations and Support Functions
• Builds and maintains effective relationships with stakeholders, hotels, corporate and regional offices, IT partners, external agencies and vendors.
• Serves as the voice and ambassador for Wharf Hotels Digital Marketing needs
• Manages and coordinates meetings, agendas, activities, action items and follow- up.

Qualifications

Education: University degree or equivalent in Business, Digital Commerce, Marketing or related discipline from a recognized institution

Experience:
• 10 years+ experience in marketing with emphasis in integrated marketing, e-commerce and digital platforms, with at least 3-5 years’ experience as a Digital Functional / Department Head
• Solid Digital Marketing and eCommerce experience gained from Hospitality / Luxury Retail / Banking is mandatory
• Concrete project management experience in developing digital and ecommerce systems / platforms, digital customer engagement / customer journey funneling / O2O lifecycle marketing / marketing automation is required
• Highly experienced with Web publishing processes and applications, e.g. CMS, DAM, CRM, etc. and Performance Marketing (SEO / SEM / paid media management) for both PRC and Rest of the World markets
• Past experience in Digital Innovation, Transformation Projects is preferred
• Familiarity with online tracking software
• Subject matter expert in PRC digital landscape, mega-mobile apps and ecosystems, social and e-commerce platforms

Competences:
• Excellent command of written and spoken English, Cantonese and Mandarin.
• Share Information - provide information so that co-workers, customers and suppliers understand and can take action
• Drive for Results – work with internal and external parties to achieve high levels of personal and organizational performance in order to meet or exceed objectives
• Focus on the Customer - seek to understand the (internal/external) customer and meet the needs of both the customer and the company
• Think Critically - take a well-ordered, logical approach to identifying business, market, or cross-functional issues; analyzing problems; organizing work; and planning action.
• Fosters Teamwork - work well in a team environment and motivate both Corporate and Hotel teams to sustain exceptional levels of performance
• Build Strong Relationships – foster trust and cooperation among co-workers, customers and suppliers; develop and sustain personal contact in order to provide mutual benefit
• Think Globally - understand the economic, social, political, and cultural forces impacting the market and how they affect the company business, always on top of the Digital trends and be proactive to recommend new developments for WHM to prosper and move ahead of competition

We offer competitive salary, live-in accommodation and excellent supporting packages. If you are interested in the position, please apply with your full resume and expected salary on LinkedIn or to recruit@wharfhotels.com. Only shortlisted candidates will be contacted.

To learn more about Wharf Hotels, please visit our website www.wharfhotels.com.

Equal opportunities are extended to all candidates and the information provided will be used for the consideration of your application in the hotel group. All personal data collected will be for recruitment purposes only. If you do not hear from us within six weeks of your application, you may consider your application unsuccessful at which time your personal data will be deleted accordingly.