Manager, Digital Marketing and Partnership

[Ref. No.: 3/03/MDMP/CCM/HKTDC]

The Hong Kong Trade Development Council (“HKTDC”), the statutory organisation promoting Hong Kong’s external trade, is looking for a dynamic and high caliber professional to join our Corporate Communications & Marketing Department.

Responsibilities:
• Devise and execute digital content plans and manage the relevant promotion and outreach campaigns to achieve business goals based on the projects’ objectives
• Manage the content sourcing and production of the GoGBA digital platforms
• Drive digital product enhancement and content maintenance in collaboration with internal departments, agencies, and external stakeholders through horizontal and vertical liaison
• Work closely with technical and content teams to deliver digital projects offering quick time-to-market and optimal resources
• Conduct data analytics to provide performance reports and insights for digital platforms optimisation (content consumption and usage journey)
• Formulate and implement digital initiatives through new media and digital platforms to build brand awareness, drive traffic and generate conversion
• Help define business requirements, operational metrics, key performance indicators, and develop roadmap for the HKTDC’s digital properties

Requirements
• University graduate with a minimum of 8 years of hands-on and practical experience in digital content sourcing, editing and maintenance as well as in project management and online marketing communications
• Outstanding writing and editing skills in English and Chinese (traditional and simplified)
• Proven record of managing all aspects of a successful digital product lifecycle
• Experience in managing websites, apps, WeChat and analytics tools will be an advantage
• Strong organisational, project management and planning skills; able to prioritise multiple tasks under tight deadlines while maintaining work quality
• Adept at marketing analytics with strong skills in digital and social analytics tools (including Google Analytics, Adobe Analytics, Tealium, Meltwater, etc.)
• Excellent communication skills and ability to work in and contribute as a good team player

Candidates with less solid experience will be offered at Assistant Manager, Digital Marketing and Partnership

Remuneration And Benefits

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.

Application Procedure

If you want to join our team, please complete the application form on our website at http://www.hktdc.com/careers.html . Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.