Senior Digital Marketing Executive

[Ref. No.: 3/03EX/SDME-EDB/HKTDC]

The Hong Kong Trade Development Council (“HKTDC”), the statutory organisation promoting Hong Kong’s external trade, is looking for a dynamic and high caliber professional to join our Exhibitions and Digital Business Department.

Responsibilities:

• Explore, plan and execute promotion through new media and social networking sites for our brand and services
• Formulate effective strategies to attract inbound traffic and raise awareness of the services provided by the HKTDC
• Collaborate with internal departments to conduct activities on the social media platform, actively cultivating the growth of the targeted communities
• Identify and collaborate with different social media/online/digital partners as well as KOLs and bloggers to maximize the fairs’ awareness and drive engagement and registrations on both online and offline levels
• Plan and execute in-house productions of videos for HKTDC fair promotions via advertising channels and social media, liaise with production crews for video productions when needed
• Create appealing visuals/ reels and deliver inviting copywriting for social media feeds
• Expand the reach to the targeted spectrum of audiences and drive effective content marketing and responsive communications with regular content updates and innovative social media activities
• Create the viral effect of various events/promotions so as to maximize engagement and conversion
• Closely monitor campaign effectiveness with measures on ROIs and provide meaningful insights with analytic tools
• Keep abreast of latest developments in social media and digital marketing and proactively bring in new ideas and update market trend
• Take up tasks assigned by supervisors

Requirements:

• University graduate with a minimum of 5 years' relevant experience in a sizable organisation
• In-depth knowledge of various social media platforms and resourceful to line up co-op with various partners and bloggers to cover and promote our services
• Hands-on experience with the analytics and reporting tools
• Proven track record in proactively planning and launching marketing campaigns via various online media and digital channels with successful results
• Excellent command of written and verbal English and Chinese. Fluent in Putonghua preferred
• Strong attention to detail and ability to manage numerous projects simultaneously
• A self-motivated and innovative person with a drive to update and maximize the awareness of our services on the latest digital tools
• Excellent interpersonal and communication skills
• Candidates with less relevant experience may be considered for the position of Digital Marketing Executive.

Remuneration and Benefits:

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.

Application Procedure:

Interested candidates are invited to complete the application form on our website. Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications were unsuccessful.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.