Social Media Specialist

MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance, and credit cards. MoneySmart was founded in 2009 with the simple aim to help consumers make better financial decisions.

As we continue to launch new business innovations and expand our business lines within the region, we are seeking for a Social Media Specialist based in Hong Kong to join our content team.

Mission

The mission of the Social Media Specialist for MoneySmart HK is to deliver market leading ideation, production management, distribution and optimisation of multi-format content through different social media channels for the HK market. This mission will result in the continued development and refinement of the brand’s content strategy and the delivery of MS content that results in revenue and content metric growth.

This role will report into the Hong Kong Content Lead.

Responsibilities
• Manage and maintain social media channels including but not limited to Facebook, Instagram, YouTube, Telegram, WeChat, etc
• Develop and implement social media content strategies and objectives to enhance the brand and service awareness
• Analyze the local market and competitors to understand how to gain a competitive advantage in the market
• Research and deliver high-quality content on multiple formats (text, graphic, video, live stream, etc.) tailored to our customer’s needs by implementing best-practices
• To grow and engage followers, as well as maximize brand awareness across social media channels
• Work closely with the commercial team and marketing team to deliver high-quality content to maximize click through rate on campaigns
• Analyze social media data and customer behaviour and adjust content to maximize engagement and growth
• Stay updated on industry trends, best practices, and new features on various social channels to optimize community management
• Coordinate and manage the production process from ideation to publishing. Work closely with internal teams to plan and implement content strategies
• Collaborate with third parties, Youtubers and influencers to create and implement marketing campaigns and sponsored content
• Handle other ad hoc assignments as required

Requirements
• Bachelor’s degree holder or above in PR, Marketing, Communications, Journalism, Language, Business, Multimedia or related discipline
• Minimum 1 year of social media managing / digital marketing / media / content writing / PR agency or relevant experience. Preferably on retail level personal finance product, lifestyle or related area
• Strong command of social media platforms operations
• Retail level personal finance product knowledge preferred
• Knowledge of digital best practices for content production
• Passion for understanding where audiences are and how they best consume content
• Native level Traditional Chinese / Cantonese writing skills
• Strong language (Chinese & English) and communications skills
• Strong interpersonal skills
• Self-motivated, detail-oriented, and well-organized
• Be able to see other people's points of view and take on feedback

MoneySmart Culture Values and Tenets

The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart. We also expect all our people to uphold the following company values:
• Play to win as a team
• Solve for the customer
• Embrace a personal growth mindset
• Own it openly
• Challenge the status quo and deliver outcomes

Shortlisted candidates will be invited to sit for a written test in Traditional Chinese. Please submit copies / links of previous works for reference.

MoneySmart Group is an equal opportunity employer. Please include only relevant details and avoid unnecessary information (e.g., photos, age) in your job application to assist us in ensuring that the interview process is devoid of bias.