APAC Partner Marketing Enablement Manager

Siemens Digital Industries Software is a leading provider of solutions for the design, simulation, and manufacture of products across many different industries. Formula 1 cars, skyscrapers, ships, space exploration vehicles, and many of the objects we see in our daily lives are being conceived and manufactured using our Product Lifecycle Management (PLM) software.

We are looking for a dynamic individual to join our APAC Marketing team as APAC Partner Marketing Enablement Manager. This role is open for experienced candidates based in Singapore, Hong Kong and Malaysia.

Essential Functions:
• Joint Marketing Strategy: Collaborate with key value partners to develop and execute joint marketing strategies that align with business goals.
• Campaign Management: Partner with marketers to drive effective marketing campaigns through inbound/outbound marketing, content creation, and demand generation efforts.
• B2B Marketing Enablement: Equip partner marketers with advanced B2B marketing methodologies and ensure their successful adoption.
• Go-to-Market Alignment: Facilitate alignment between channel partners and DISW field marketing teams to drive go-to-market strategies tailored by industry.
• Partner Coaching: Provide guidance to partners in developing comprehensive, qualified annual marketing plans.
• Marketing Execution Oversight: Supervise partner-led marketing execution and gather customer feedback to refine marketing efforts.
• Performance Tracking: Monitor and measure the outcomes of partner marketing executions, offering recommendations for improvement.
• Sales Support: Assist sales teams in tracking the development of demand routed to partners, ensuring alignment with sales goals.
• Program Development: Define partner program goals and lead their implementation, including process development, documentation, and communication strategies for rollout.
• Partner Reviews: Participate in quarterly business reviews (QBRs) with key partners and Siemens partner managers, providing feedback on marketing planning and execution.
• Co-Marketing Execution: Collaborate with partners that have established Industry Competencies to implement co-marketing strategies and programs aimed at increasing market share.

Requirements:
• Education: Bachelor’s degree in Marketing or a related field.
• Experience: Minimum 10 years of relevant marketing experience, with a strong focus on digital marketing strategy and tactical partner enablement and execution.
• Languages: Fluency in English and Chinese is essential for both verbal and written communication; proficiency in Japanese or Korean is a plus.
• Business Acumen: Strong understanding of business dynamics, with the ability to engage in meaningful business discussions with channel partners.
• Consultative Role: Act as a marketing consultant to the channel management team and channel partners, advising on marketing plans and strategies.
• Customer Insights: Collect and integrate customer feedback through partner execution to improve marketing efforts.
• Problem-Solving: Demonstrated ability to think logically and structure problem-solving processes to make efficient decisions.
• Track Record: Proven success in enhancing engagement across partner programs while delivering operational excellence.
• Multi-Tasking: Capable of executing multiple complex initiatives simultaneously with high attention to detail.
• Communication Skills: Strong communicator, able to provide nuanced feedback to both internal teams and partner stakeholders.
• Data Literacy: Highly proficient in data collection and analysis, using diverse methods to interpret marketing and business insights.
• Cross-Functional Collaboration: Skilled in working cross-functionally, engaging effectively with multiple teams and stakeholders.
• B2B Expertise: In-depth marketing and sales knowledge, with a proven background in B2B software marketing. Ability to think outside the box and explore alternatives.
• Sales Cycle Knowledge: Solid understanding of the B2B sales cycle and ability to help Partner Marketing teams improve demand generation, pipeline contribution, and sales acceleration.
• Demand Generation: Expertise in managing demand generation performance and revenue waterfalls in a B2B environment.
• Project Management: Proficient in using project management tools to ensure timely project completion.
• Inbound Marketing: Extensive experience in inbound content marketing strategy and execution.
• Personal Attributes: Motivated, inquisitive, persistent, and adaptable to changing market and organizational needs.
• Strategic Thinker: Ability to think strategically, design plans, and execute projects independently with minimal direction.
• Collaborative Mindset: Highly collaborative and focused on delivering business and customer impact.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

Working at Siemens Software

Why us?

Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.