Digital Marketing Officer (Partnership Officer)

Médecins Sans Frontières (MSF) is an international humanitarian organization that provides impartial medical care to people affected by conflict, epidemics, disasters, or exclusion from health care in over 70 countries. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s common mission.

We are currently hiring Partnership Officer (Digital Marketing Officer) to our team.

Job Purpose

The Partnership Officer is responsible for advocating and evolving user-centric contents and digital engagement in order to strengthen the positioning, awareness and relevance of MSF across Hong Kong and Asia.

Under the supervision of the Head of Partnership and Senior Partnership Officer, the Partnership Officer will be the content advocate for execution in order to acquire and retain MSF's targeted audience segments through various digital contents, materials, and tools, as well as continue monitoring public sentiment.

Main Duties and Responsibilities

Content adaptation and creation:
• Adapt and translate movement communications materials to meet the demands of the Hong Kong audiences
• Assist with the planning, writing, editing, and dissemination of MSF materials in multiple formats across various social media channels.

Digital Engagement and Content Digitalization:
• Investigate and create new user-centric content by changing it into other digital formats and initiatives, such as AR/VR, online Q&A, gamification, chatbots, and so on.
• Assist in the strategic redesign of the digital communication flow and platforms, such as mass communication, engagement communication, and conversion communication.
• Optimize and plan the asset and digital technology that powers MSF's website and digital platforms, such as performance measurement, content migration, ecommerce systems, and interpersonal communication tools.
• Make digital platform recommendations based on analytics tools and measurement findings.

Public engagement:
• Provide the support to MSF HK and family on the public engagement
• Optimize content development for both engagement and conversion messages
• Be the focal point providing support to Media / External Communications unit to work on the public engagement such as networking with micro-influencers and KOLs etc, to promote MSF on different social media platforms in HK
• Pro-actively review and improve the donor journey across different platforms
• Assist in managing digital platforms’ engagement proposal including production support across different departments

Project management:
• Lead/assist and prioritize the projects involving digital platforms and campaign elements, ensuring they are delivered on time, within scope and budget
• Produce project planning documents, action plans, timelines, budgets and briefs

Social Media Monitoring:
• Co-ordinate and analyze data from social monitoring tools
• Responsible for data input and classification with a high level of accuracy

The Ideal Candidate
• Degree holder, with minimum 2 – 3 years’ marketing or communication working experience, with solid digital exposure
• Proven experience in exploring and developing user-centric contents to drive engaging user journey on various digital platforms, such as website, social media and eDM
• Keen interest and ability in developing engaging content and assuring content excellence to support and collaborate digital campaign and media strategies for branding, communication and fundraising across Hong Kong and Southeast Asia
• Coordinate with internal stakeholders for executing corporate website content management and function enhancement
• Familiar with website and digital marketing tools, e.g. CMS, Google Analytics, Facebook, etc.
• With a strong desire to learn new technologies to innovate contents into new digital formats e.g. AR/VR, Chatbot & gamification, in order to deliver a user-centric digital experience
• Solid hands-on graphic content development skills (visual, multi-media and video), familiar with graphic production tools, including but not limited to Photoshop, Premiere, AI, Final Cut Pro
• Fluency in both spoken and written English and Chinese (Cantonese and Mandarin)
• Ability to work under pressure and to respect deadlines