Digital Marketing Officer

Digital Marketing Officer
Capstone Educational Group Limited
Digital Marketing
Central and Western, Hong Kong
7 days ago
Full Time
Onsite
Technology, Information and Media
Job Description
20 days ago
Job Responsibilities:
• Managing, optimizing, and growing multiple social media channels, through best-in-class content creation, community management, and paid ads to deliver on marketing KPIs;
• Strong understanding of growth marketing principles and methodologies, with a proven track record of driving customer acquisition and revenue growth;
• Using social listening, social analytics and website analytics tools to deliver on established success indicators and provide relevant recommendations to improve performance;
• Keeping up to date with industry trends and platform updates;
• Coordinate with the teaching staff to develop, launch, and run regular promotional campaigns;
• Work with the administrative staff to develop conversational marketing strategies that encourage meaningful and timely interactions with potential clients;
• Develop search engine optimization/marketing (SEO/SEM) strategies to boost the company’s online presence.

Requirements:
• Possess an undergraduate or graduate degree in marketing or a related field from a university with an English medium curriculum;
• Minimum 3 years experience in a marketing or public relations role, with exposure to digital marketing and social media content is both beneficial and preferred;
• High level of proficiency in design software and applications, such as Adobe Creative Suite (Illustrator, Photoshop, Indesign & After Effects) and any graphic and interactive design tool;
• Be comfortable in a flexible role with high degrees of personal independence;
• Excellent communication, interpersonal, organization and project management skills;
• Excellent command of both written and spoken English & fluency in Cantonese;
• Immediate availability is highly preferred.

5 days work/ week (Tue-Sat). Salary offered will commensurate with qualifications and experience. We offer opportunities for development in addition to a competitive salary and fringe benefits to the right candidate. Please send your CV stating with contact details, available date, current & expected salary with portfolio by clicking "Apply Now".

Personal Data collected will be used for recruitment purposes only and will be strictly confidential. Applicants who do not hear from us within 2 weeks' may consider their applications unsuccessful and their data will be destroyed within 3 months of receipt.

Job Types: Full-time, Permanent

Work Location: In person
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