Digital Marketing Manager

Job Title: Manager / Assistant Manager, Digital Marketing

About the Role:

We are seeking a highly motivated and experienced Digital Marketing Manager to join our team at Sun Life Financial, Inc.

Key Responsibilities:
• Develop and execute lead generation campaigns across various digital channels to drive customer acquisition and engagement.
• Analyze campaign performance metrics, prepare reports, and provide insights to stakeholders to inform future marketing strategies.
• Plan and create engaging content for our social media channels, ensuring alignment with overall marketing objectives and brand voice.
• Collaborate with external agencies and internal teams to deliver effective campaigns that meet business goals.

Qualifications:
• Proven experience in digital media management and marketing campaign management.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Proficient in social media platforms and digital marketing tools.
• Excellent written and verbal communication skills, with the ability to collaborate effectively with diverse teams.
• A creative mindset with a keen eye for detail, able to produce compelling content that resonates with target audiences.

Job Category: Marketing

Posting End Date: 29/11/2024