Digital Marketing Officer

Job Responsibilities・Develop the local marketing strategy and grow the business and brand in Hong Kong.・Develop and execute various marketing campaigns such as brand advertising, through online and offline advertising channels, social media, and CRM communications・Collaborate with central teams to execute and optimize integrated marketing campaigns via different formats, including performance marketing, design, e-commerce, tech, finance, data, and operation teams・Look after and develop a strategy for social media channels, member acquisition, and re-engagement campaigns・Optimize the budget to reach KPI and maximize ROI・Monitor campaign performance and generate reports with detailed analysis・Regular market research and competitor analysis for developing content strategies・Liaise with external and internal agencies and partners, assist in operational and administrative tasks・Manage ad hoc promotions and requests with efficiencyNecessary Skill / Experience ・Degree holder in marketing/business/tourism or related subject・Fluent in written and spoken Chinese and English ・4 years+ of digital marketing experience, with great knowledge in tourism industry, eCommerce, CRM, social media platforms ・Hands on experience in full-funnel marketing・Have deep knowledge of Hong Kong market landscape and consumer behaviours・Candidates with less experience may be considered for Senior Marketing Executive role