Assistant Manager, Digital Marketing

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
This role is responsible for managing digital marketing initiatives, curate digital content, drive multi-channel engagement, implement ongoing optimization across digital touchpoints to deliver business results.

Job Responsibilities

Plan and execute digital marketing campaigns across various channels, including social media & email marketing to drive customer acquisition and engagement.

Develop and manage multi-channel engagement campaigns aligned with the brand's voice and target audience across various digital touchpoints, including website content, blog posts, social media & email marketing

Manage CRM & Marketing Automation Platform, e.g. Salesforce Marketing Cloud for targeted engagement throughout the customer journey

Drive ongoing optimizations and A/B test strategies to improve our Digital touchpoints, communications and messaging e.g. in app banners, push notifications, eDMs etc.

Utilize analytics tools and data-driven insights for campaign performance review. Provide regular reports and recommendations for continuous improvement.

Job Requirements

University graduate, preferably in business or marketing discipline

5-7 years or above relevant experience in financial sector, preferably in life insurance

Solid experience in digital marketing, brand management, social media & email marketing

Excellent interpersonal & analytics skills, with the ability to craft compelling marketing messages and collaborate with cross-functional teams.

Creative thinker

Excellent command of English and Chinese (written and spoken)