Senior Officer / Assistant Manager, Digital Marketing (CRM)

Description: Assist and work alongside with the Manager to develop, nurture and execute the CRM strategy and consumer lifecycle management for the Brand. Must have the ability to master BI tools i.e. Adobe, Tableau, CDP, MSD etc. Align brand business objectives to define CRM objectives, KPI goal setting and roadmaps, developed locally or handed down through the business regionally/globally to ensure execution with excellence and consumer-centric experience. Suggest improvements where data supports making changes. To take ownership in customer segmentation and targeting and involve in big data analytics and predictive modeling in order to drive for various programmes for maximizing revenue and long-term customers’ loyalty. Formulate, develop and implement CRM strategies in collaboration with Customer Team, Trading Team, eCom Team and Partnership with the use of effective CRM analytics and monitor and stay on top of market trends and make actionable recommendations to stakeholders Strong in presentation skill for monthly consumer reports, in order to deep-dive campaign performance against business goals and provide feedback to teams on how to optimize the campaigns for best ROI. Insight and strategic development: You will assist the Manager in driving data driven insights to address key business issues. Prepare monthly/regular reports to monitor consumer KPI trending and to identify key opportunities / best practices to brands. To assist the Manager to mentor and educate the operations team on how to leverage advanced consumer analytics. To assist the Manager to identify specific areas for opportunities where advanced analytics can support the business strategy - Retention and repeat of existing customers - Reactivations of lapsed customers - Product penetration - Insights into ideal number of touches and channel mix - Delivering better ROI on consumer communication To support the Manager on analytical business projects such as: - Regular report and data analysis - Market research and consumer insight - Loyalty marketing - Bring together Consumer Analytics, Business Intelligence, Online and other related analytical data sets to addresses the current and future business need Requirement: Degree or equivalent working experience in CRM and Consumer Marketing – ideally with specialization in CRM, Loyalty and Consumer Marketing 5 years’ experience that includes CRM, online or data analysis Able to understand consumer and business needs and translate into actions Able to confidently communicate and collaborate with key stakeholders in brand and commercial team Able to drive changes by influencing, inspiring, teaching, and collaborating Self-motivated, good communications and interpersonal skills Excellent, proven record of analytical skills and passion to apply them to complex situation Proficient in online stores Experience in digital marketing agency a plus Understanding the Hong Kong consumer behavior and digital landscape is a plus Experience in retail/FMCG related a plus UNIQLO is the flagship label of the FAST RETAILING group. Delivering high-quality, affordable and innovative apparel and accessories, UNIQLO is Made for All. UNIQLO offers basic fashion components with universal appeal to empower individuals to express their own sense of style.