Executive, Biddable

Overview of job
GroupM is the world’s largest media investment company and part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Executive, Biddable to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

3 best things about the job:
• Opportunity to work on established clients’ brands.
• Opportunity to be a self-starter and to flex entrepreneurial skills in order to accelerate value-added services with clients.
• Opportunity to hone media skills and knowledge across the spectrum of channels/platforms.

In this role, your goals will be:
In 3 months:
• Worked with agency or client team and media vendors.
• Familiarized with media software.
In 6 months:
• Managed campaign with guidance from peers or supervisor to ensure seamless execution.
• Achieved proficiency with media execution and accuracy with financial admin.
In 12 months:
• Able to independently handle all media execution, market reporting, financial admin with accuracy.
• Proactively propose solutions to improve work efficiency for Ops.

GroupM Nexus Responsibilities

The GroupM Nexus adopt a collaborative and customer-centric approach in delivering highly valued and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.

The following are the responsibilities of the GroupM Nexus Search Buying Team and the varying degree of complexity is subject to individual job level:
• Understand GroupM Agencies deliverables and campaign KPIs.
• Understand media behaviours and how target audience interacts with Search touchpoints (e.g. Google, Microsoft Advertising, eCommerce platforms)
• Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
• Understand and 100% comply with finance process (i.e. billing, media authorization, vouchering), GroupM policies and procedures.
• Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
• Continuously expand and share knowledge and understanding of new trends and technologies across Search activation.

Individual Responsibilities
• Execute Search campaigns on major platforms (e.g. Google, Microsoft Advertising and any self-service e-Comm platforms) across all GroupM agencies.
• Execute Digital Search Marketing activities of established local and global brands across multiple industries.
• Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations.
• Attain Google Ads, Search/eCommerce Platform and Analytics certifications.
• Any other project or tasks as assigned from time to time.

Minimum qualifications:
• Degree in any discipline, major in Marketing information management, business, mathematics would have an advantage.
• Experience in Digital Marketing or relevant industry will be advantage (fresh graduates are welcome)
• Good understanding of Martech platforms (CM360, DV360, SA360, GTM, Google Analytic, Facebook, Instagram) will be an advantage.
• Proficiency with Microsoft Excel and PowerPoint
• Consistently demonstrate hunger for learning and sharing
• Fluent in written and spoken English, Cantonese & Mandarin
• A collaborative team player and a client-centric individual
• Strong ability to efficiently multi-task across different aspects of the role, an organized and meticulous individual

More about GroupM Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, and a culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

About Hong Kong

Hong Kong SAR’s small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong SAR’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.

If you want a future in media and communications, and believe in Hong Kong SAR’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong SAR, where opportunities for you to innovate and grow are unparalleled.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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