Assist end-to-end customer success of marketing channels (search, social media, SEO, display/video, retargeting) from strategy to execution
Support marketing testing roadmap and new channel expansion strategy, and also be hands-on in executing campaigns in all online and offline channels
Analyze and evaluate end-to-end customer experiences across multiple channels and customer touchpoints to instrument conversion points and optimize user funnels
Identify trends and insights, and optimize spend and performance based on the insights
Build and maintain our social media presence across Instagram, Linkedin, Facebook, Tiktok
Preparation of promotional materials for Marketing Campaigns for social media, website and email campaigns
Manage the company’s e-commerce site and drive conversion