Senior Manager, Digital Marketing (South Asia and Middle East Markets)

WHO ARE WE?

At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.

HOW YOU WILL CONTRIBUTE AND LEARN?
• Based in Hong Kong, you will support Director of the team to plan and execute digital marketing strategies and initiatives of South Asia and Middle East (SAME) markets
• Maintain effective control of digital & social marketing budgets, constantly be abreast of and review the digital & social landscape to sharpen the marketing strategies and plans in place
• Devise and execute promotion campaigns in responsible markets leveraging mega events and key happenings in Hong Kong
• Spearhead innovation to cut through market clutter, drive reach, visibility, and engagement to maximize effectiveness and cost efficiencies
• Solicit impactful regional & in-market brand partnerships, alliance projects, and content collaborations with new age media and content creators, undertake influencer marketing to reinforce HK’s appeal and to increase our engagement with affluent travellers/ digital natives who draw their travel inspiration through social media
• Build appealing and compelling content on corporate website to generate more consumer usage and page views of discoverhongkong.com SAME pages (including mobile sites)
• Oversee in-market social pages and create a sizable fan base (where agreed) and continue to grow the page with consumer engagement programmes

WHO ARE WE LOOKING FOR?
• University degree holder major in Business Administration, Marketing or related discipline
• Minimum 10 years’ experience in Marketing Communications and digital marketing related business is preferred
• Proven working experience in digital marketing in travel, lifestyle and with leading consumer brands
• Hands-on experience in digital marketing – web, social media, SEO, SEM, content & e-mail marketing, display advertising
• Highly creative with hands-on experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• High proficiency in written and spoken English is essential
• Regional networks and in-market (SAME) experience will be an advantage

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at https://www.discoverhongkong.com/content/dam/dhk/intl/corporate/about-hktb/jobs-opportunity/picsja.pdf.

We are an equal opportunities employer.

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