Manager, Brand Management

The Department

The Manager, Brand Management acts as the key coordinator with various divisions for implementation and enforcement of the Club’s brand strategy, guidelines and governance process. He/she works closely with multiple teams to build a consistent and effective brand implementation plan and is responsible for planning, overseeing and managing a centralised brand centre and all brand-related assets. As an integral part of the Brand Digital Marketing and Channels (BDMC) team, he/she is required interact with a diverse range of internal and external stakeholders, while managing several moving project parts simultaneously.

The Job
• Assists in the development of brand strategy project from to delivery, launch, internal communications and training
• Provides significant input on strategic development of a brand management system
• Responsible for meticulous timeline, budget, procurement and resources management for assigned projects
• Responsible for development of a comprehensive and up-to-date brand centre to guide communications of both the Club’s corporate and sub-brands in a unified and consistent manner
• Actively contributes to the development of brand management framework, policies, procedures and systems, target operating models and governance systems
• Manages project progress, optimises and improves processes and the overall approach where necessary to ensure deadlines, milestones and other KPIs are met
• Provides brand governance advice and guidance to teams and stakeholders across the Club on behalf of the Brand Management
• Conducts regular reviews, provides updates, reports and post-implementation results for BDMC management team’s review and use
• Demonstrates positive relationship building skills in initial engagements with multi-functional teams; communicates effectively across teams
• Coaches team members and supervises external consultancy or agency in planning, designing and implementation of the projects at different phases
• Supports other team members and Brand Management team’s operations as and when needed

About You
• Undergraduate / Postgraduate qualification in preferably in Branding, Marketing or related discipline
• A minimum of 8 years of experience in brand management and brand projects; Experience in working for a transformational project in a matrix team setting is preferred
• A strong team player with the ability to nurture collaborative working relationships at all levels in the organisation
• Forward-thinking, strategic and courageous mind-set
• Excellent communication and conflict resolution skills
• Strong project management skills with meticulous attention to details
• Ability to multi-task and manage various project elements simultaneously
• Written and spoken fluency in English and Cantonese is essential

Terms of Employment

The level of appointment will be commensurate with qualification and experience.

Closing Date

Only shortlisted candidates will be notified.

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.