Shopper Marketing Manager

At General Mills, the days are fast, fun and rewarding. Purpose matters because we’re here to grow, drive value and make food the world loves. Our story is one of people, because people are behind everything we do. So bring it all: your innovative ideas, unique talents and desire for impact. Fuel our success with your hunger for what's next.

Responsibilities:
• Lead and formulate trade marketing strategy in line with the brand strategy.
• Lead the trade marketing function and be accountable for A&CP plan and review, in view of optimizing ROI and effectiveness.
• Manage new product launch, including pre-campaign planning & post-campaign evaluation.
• Work closely with Brand team and Sales team to ensure brand strategy well executed at trade level, including pricing and promotion, and assist in category management.
• Conduct market research and data analysis, competitor and consumer trend, draw insights and propose business actions.
• Liaise with agency on development of trade POSM, promotional materials in line with the brand strategy.
• Arrange in-store sampling activities including contract & budget management, promoter management, post-evaluation, etc.
• Perform any ad hoc duties as required.

Requirements:
• Degree or above in Marketing, Business Administration or related discipline.
• A minimum of 6 years' experience in trade marketing or relevant segment. Experience gained from FMCG industry is a definitely advantage.
• Good presentation & project management with strong business & numerical sense.
• Self-motivated, creative, excellent communication skills and good team player.
• Result-oriented, independent and highly committed to the job.
• Good command of written & spoken English and Chinese including Mandarin and Cantonese.

COMPANY OVERVIEW

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.