Marketing Assistant KOL, (HK)

Company Profile:
Our client is a leading international e-commerce platform specializing in Asian beauty and fashion products from South Korea, Japan, and China. They offer a dynamic working environment and excellent growth opportunities.

Responsibilities:
• Campaign Planning and Execution:
• Collaborate with the marketing team to develop and implement integrated digital marketing campaigns across the US, Europe, and Asia markets.
• Assist in defining campaign strategies, tactics, and budgets to achieve the desired marketing objectives.
• Ensure seamless coordination and execution of campaigns across various digital channels.
• Partnership Management:
• Identify, establish, and maintain strong relationships with key digital marketing partners, including price comparison sites, coupon platforms, influencers, bloggers, and publishers.
• Coordinate with partners to facilitate successful campaign outcomes, such as product seeding, content creation, and performance tracking.
• Ensure all partnership-related contractual requirements are fulfilled.
• Performance Tracking and Optimization:
• Monitor the performance of digital marketing campaigns, analyze the data, and provide actionable insights for optimization.
• Prepare comprehensive reports on the effectiveness of campaigns, highlighting key metrics and recommendations.
• Collaborate with the team to implement optimization strategies based on performance analyses.
• Competitive Landscape Analysis:
• Conduct ongoing competitive research to stay informed about industry trends, best practices, and competitor activities.
• Provide recommendations based on competitive insights, market learnings, and industry benchmarks to enhance the overall digital marketing strategy.
• Cross-Functional Collaboration:
• Work closely with the broader marketing team and other departments to ensure the seamless integration of digital marketing initiatives.
• Assist with additional assignments as needed to support the overall marketing goals and objectives.

Qualifications:
• Bachelor's degree in Marketing, Business, eCommerce, or a related field
• 0-1 year of relevant experience in digital marketing, startups, or media agencies (or relevant internships for fresh graduates)
• Strong understanding of digital marketing channels, including search, social media, and content marketing
• Proficient in using digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools)
• Excellent organizational skills and attention to detail
• Proactive, dynamic, and customer-centric approach to work
• Strong communication and interpersonal skills, both verbal and written
• Proficient in Microsoft Office, especially Excel for data analysis and reporting
• Fluency in English (both written and spoken)

Company Benefits:
• 5-day work week.
• International and enjoyable working environment.
• Medical and dental insurance coverage.
• Staff discounts on the e-commerce platform.
• Annual, birthday, and exam leave with full pay for sick leave.
• Stock options available.

Job Type: Full-time

Pay: $17,000.00 - $19,000.00 per month

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