(Senior) Business Insights & Data Analyst

The Department

The Customer Strategy, Insights, and Innovation (CSII) Division is dedicated to cultivating customer-centric capabilities across the Club ecosystem and shaping customer strategies that drive business growth. Through a data-driven approach, the Division strives to achieve a 360-degree understanding and insights of owners, members and wagering customers, enabling the seamless design of end-to-end customer experiences across online and offline channels (Racecourses and Off-course Betting Branches). This is achieved by integrating Clubwide customer data onto a unified platform, creating a single view of our customers that empowers us to deliver personalised offers and unique experiences.

Reporting to Senior Manager, Business Insights & Data Analytics, the job holder is responsible for analysing and identifying insights for management on business development opportunities.

The Job

You will:
• Collaborate with internal stakeholders to provide in-depth analysis and business insights, and support tasks as appropriate to achieve wagering business KPIs and cross-divisional business needs. Use analytics tools to provide recommendation from the result with the team on wagering segment’s business issues and marketing programs, digital and physical channel design and operations as well as generating insights for other Divisions
• Conducts customer analysis, enhance understanding of customer portfolio and presents the data to assist management decision making
• Peruses customers performance trend & monitor changes in customer behaviours to identify risk/opportunities in business
• Transform data analytics results into dashboards and reports with insights and recommendation
• Support customer management projects on customer targeting, lists preparation and analysis
• Provide data analytics service to other departments of the Club
• Ensure compliance with Responsible Gambling Policy and all stipulated legal requirements pertaining to wagering, thereby protecting the integrity of the Club’s businesses
• Undertake other duties as assigned by supervisors

About You

You should have:
• Bachelor degree in Statistics, Quantitative Analysis, Computer Science, Data Science or related disciplines
• A minimum of 5 years’ relevant experience in customer analysis and data visualization
• Hands-on experience in relational database
• Proficiency in various data transformation techniques to aggregate and analyze transactional data
• Ability to work extensively with data wrangling and visualization tool (e.g. Tableau, Alteryx) and languages (Python, VBA) to derive meaningful insights on marketing, business performance, and market trends
• Strong skills in designing, developing, and maintaining reports and dashboards
• Expertise in SQL and familiarity with other data analysis tools/languages
• Excellent business acumen and keen understanding of consumer market trends
• Outstanding presentation and communication skills
• Experience in customer data modeling and Azura is a plus

Terms of Employment

The level of appointment will be commensurate with qualification and experience.

Enquiries

We are an equal opportunity employer. Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and prospective employees relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.