Customer Intelligence Management, Consultant (Manager)

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives. To get there, we need people with tech/digital/analytics expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone. If you believe in developing a better tomorrow, read on. About the Role • Explore new technology and drive analytics innovation to meet KPIs of Customer Office and AIAHK • His/her primary role will be the development of data analytics and identify growth opportunity in data to help the businesses on key initiatives to improve retention, increase acquisition, x-sell, and up-sell efficiency, improve business performance, provide better customer experience through enhanced digital engagement. Roles and Responsibilities: • Leverage new technologies and analytics innovation to drive customer repurchase and contactable base, an improving retention levels via data/analytics and insight-led initiatives for both individual and corporate customers • Use data analytics to help marketing, customer and sales departments to improve sales effectiveness in different touch points • Work with the digital information from AIA digital platforms such as websites/apps, or AIA digital platform partnerships to track customer journey and identify opportunities for x-selling and better servicing the customers • Identify actionable insights, suggest recommendations, and influence the direction of the business of cross functional groups • Create compelling business presentations to explain to the business units the main insights of the developed models • Create proper presentation and documentations of all analytical solutions developed • Retrieve, analyze and summarize business, operations, customer information in order to develop business intelligence and optimize effectiveness • Apply programs such as SQL, Power BI, Adobe Analytics in analyzing and summarizing data insights to explain variances and trends for business solutions Minimum Job Requirements: • Bachelor’s degree in a numerate discipline e.g. Actuarial science, Mathematics, Statistics, Engineering, or Computer Science with a strong computer programming component • Tenacious, with a desire to ‘get to the bottom’ of things with sound logical reasoning and deep-thinking ability • Exposure to all stage of data analytics project lifecycle (identification, extraction, loading, transforming/shaping, analyzing, developing and tracking) • Demonstrable understanding of data quality risks and ability to carry out necessary quality checks to validate results obtained • Proven hands-on experience in the use of at least one advanced data analysis platform (e.g. SQL) or other programming • Articulate, with excellent oral and written communication skills. Adaptable, able to interact and build strong relationships with people from a diverse range of backgrounds • Fast learner with a willing attitude. Intellectually rigorous, with strong analytical skills and a passion for data • Prior experience in financial institutions and knowledge of insurance business, agency model, healthcare analytics is preferred • Experience in big data environment and tools such as Hive, Google Analytics and Adobe Analytics is a plus • Good command of written and spoken Chinese and English Others: You are required to obtain relevant license if your job involves in regulated activities Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. As the largest listed company on the Hong Kong Stock Exchange, we’ve been proudly making a difference for people and communities across Asia for over a century. And we build on this every day with our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. If you work at AIA, you play an important part in this movement. Which is why we give you every opportunity to learn, grow and shape your career - your way. Inspiring and supporting you to thrive - not just at work, but in life. Believe in better with AIA. View our AIA LinkedIn page Bring your difference to AIA