Digital Marketing Associate

Hong Kong

Position Summary:
The Digital Marketing Associate is responsible for executing and supporting the digital marketing strategy for the company. This includes execution and implementation of the corporate digital marketing plan and the digital strategy supporting the branch network for all digital marketing tool sets including the Social Media platform, content libraries, corporate and Wealth Advisor team websites, e-mail marketing, and online advertising campaigns, as well as new digital marketing tools that are identified.

Knowledge, Skills and Abilities:
• In partnership with key stakeholders, business leaders, etc. executes a companywide digital marketing strategy, aligned with overall business and corporate marketing priorities, including websites/online, social media, content, e-mail and lead generation activities.
• Responsible for directly managing the Social Media platform that is utilized by the Wealth Advisors (WAs) including enrolling WAs, advising WAs on how to develop LinkedIn profiles as well facilitating the development of Facebook Business pages on behalf of authorized users.
• Supports the Brand Marketing Manager in the design, development and maintenance of S&G Ocean website (internet and intranet) ecosystem.
• Works with company SMEs, and line of business leadership throughout the organization to develop online content.
• Initiates and manages“owned” digital marketing campaigns and programs to generate pipeline opportunities.
• Responsible for SEO and digital visibility, including tracking, measuring and reporting performance.
• Maintains the content libraries by aggregating material from various mediums.
• Maintains all records for approvals of profiles as well as any approved communications/material on LinkedIn.
• Monitors and maintains firm’s social media pages (LinkedIn, Facebook, and Twitter, etc).
• Provides assistance and training to other staff members as needed.

Job Requirements
Four (4) year degree in Marketing, Communications, Business Administration, or other business related fields and a minimum of three (3) to five (5) years of digital marketing experience and/or 1 to 2 years within the financial industry; or an equivalent combination of education, training, or experience.