Senior Digital Marketing Account Manager

• In-charge of the overall operation of influencers/celebrity campaigns from setting campaign briefs to monitoring campaign results to preparing final reports to the clients.
• Provide strategic social media advice and end-to-end solutions such as dealing with PR crisis, increasing followers, driving website traffic and conversion
• Closely liaising and communicating with clients to make sure their needs are fully fulfilled
• Designs, posts and/or schedules social media posts and “stories” using Lightroom, Adobe Photoshop, Adobe Illustrator, After effect
• Manages the website by adding content, assuring the web quality and liaising with external developers to improve the visitor experience
• Plans and executes all web strategies, SEO/SEM, marketing database, and email campaigns
• Accomplishes work requirements by orienting, following production, productivity, quality, and customer-service standards; identifying work process improvements.
• Provides project status reports by collecting, analyzing, and summarizing data and trends. Knowledge or experience in statistics softwares for market research such as Stata, SPSS or R Data Studio.
• Updates job knowledge by tracking technology and project management advances; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes organizational goals by accepting ownership for accomplishing new and different requests of all digital marketing campaigns and assess goals (KPIs)
• Identifies trends and insights, and optimizes spendings and performance based on the insights
• Brainstorms new and creative growth strategies and implement them
• Makes detailed reports for the client and manages community expectations with direct interactions with them;
• Plans, executes, and measures A/B testing campaigns
• Utilizes strong analytical ; exploring opportunities to add value to job accomplishments.
• Measures and reports performance ability to evaluate end-to-end visitors experience across the website and visitors touch points
• Collaborates with agencies and other partners
• Proven working experience in digital marketing and content marketing, especially for content creation in Italian
• Previous experience managing Press Relations and handling influencers partnerships. An experience as an influencer or a strong network of influencers in the European and US market is a plus.
• Previous experience growing communities and handling social media accounts such as Facebook and Instagram ;
• Experience measuring and reporting on the performance of digital marketing campaigns
• Skills in Lightroom, Adobe Illustrator, Adobe photoshop, After Effect
• Previous experience handling digital projects in the entertainment industry
• Knowledge of website analytics (Google Analytics)
• Strong analytical, communication and organizational skills
• Capable of hands on problem-solving, with ability to generate ideas and solutions
• Top notch written and oral communication in English
• Top notch written and oral communication in Italian
• Master degree in marketing