Growth/Digital Performance Marketing Specialist

Are you a passionate marketer with a knack for creating impactful advertising campaigns? Do you love the thrill of scaling businesses and driving growth? If so, ShiftCam has an exciting opportunity for you!

Who We Are:

ShiftCam is a dynamic company at the forefront of mobile photography innovation. We create cutting-edge products that empower people to capture life's moments with unparalleled quality with just your smartphone. Our team is a blend of creative minds and tech enthusiasts, all working together in our vibrant Sheung Wan/Central office.

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What You'll Do:

As our Growth/Performance Marketing Specialist, you'll be the driving force behind our paid advertising efforts across Facebook, Google, and TikTok. You'll take full ownership of our advertising strategy and execution, ensuring that our campaigns not only reach the right audiences but also deliver impressive returns.
• Strategize and Execute: Develop and implement effective advertising campaigns that boost profitability and scale our business.
• Monitor and Optimize: Keep a close eye on campaign performance, making data-driven adjustments to maximize ROAS, CPMs, CTRs, and cost per purchase.
• Lead Creative Collaboration: Work alongside our creative team to guide the development of compelling ad assets that resonate with our target audience.
• Global Impact: Focus on global markets with a special emphasis on the U.S., expanding ShiftCam's reach and brand awareness.
• Utilize Your Skills: Leverage your expertise with Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, Shopify, and Excel/Google Sheets to drive results.

Requirements
• Education: Bachelor's degree in Marketing, Business, or a related field.
• Experience: Minimum of 3 years in digital marketing with a focus on paid advertising for eCommerce, particularly on Shopify platforms.
• Technical Skills:
• Proficiency in Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, and Shopify.
• Advanced skills in Excel and Google Sheets for data analysis.
• Analytical Mindset: Strong ability to analyze performance metrics (ROAS, CPMs, CTRs, cost per purchase) and optimize campaigns accordingly.
• Communication Skills: Excellent verbal and written communication skills in English.
• Organizational Skills: Ability to manage multiple campaigns simultaneously and meet deadlines.
• Problem-Solving: Proactive in identifying issues and implementing effective solutions.

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Who You Are
• Experienced Marketer: You have mid-level experience in digital marketing, specifically with eCommerce on Shopify platforms.
• Growth-Oriented: You're excited about owning both the strategy and hands-on execution of advertising campaigns.
• Data-Driven: Numbers are your friend, and you enjoy digging into analytics to find opportunities for improvement.
• Creative Collaborator: While you're analytical, you also appreciate the creative side of marketing and enjoy working with designers to bring ideas to life.
• Team Player: Reporting to the Marketing Manager, you're ready to be an integral part of a close-knit team that's passionate about what we do.
• On-Site Enthusiast: You're based in Hong Kong and eager to work from our bustling office in Sheung Wan/Central.

Why Join ShiftCam?
• Innovative Environment: Be part of a company that's shaping the future of mobile photography.
• Growth Opportunities: We're all about personal and professional development, offering plenty of room for you to expand your skills.
• Collaborative Culture: Work with a fun, energetic team where your ideas are valued, and your contributions make a real impact.
• Exciting Challenges: Take on a role where no two days are the same, and where your work directly drives our success.

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Let's Get In Touch!

If you're excited about taking our paid advertising to the next level and being a key player in our growth story, we'd love to hear from you!