Growth/Performance Marketing Manager/SEO Expert /Architect

Growth/Performance Marketing Manager/SEO Expert /Architect
Magic Compass Securities Limited
數字營銷
中西區, 香港
7 天前
全職
辦公室工作
科技、資訊和媒體
工作描述
20 天前
What you’ll get from working at Magic Compass:
• Competitive compensation and benefits plus discretionary performance bonus
• Comprehensive Medical insurance coverage
• Five-days work, Bank Holiday, Birthday Leave
• Convenient working locations
• International exposure in your career and building a global interpersonal network

Responsibilities:

As the Performant Marketing / SEO expert, you will play a pivotal role in driving revenue growth and expanding our customer base through innovative traffic, advertising and data-driven marketing campaigns. This involves managing all aspects of the SEO lifecycle, from conducting in-depth audits to implementing and optimizing campaigns.
• Develop and execute comprehensive SEO strategies to increase organic search traffic and improve website rankings on major search engines.
• Manage and optimize paid search campaigns (PPC) across various. platforms, such as Google Ads, Bing Ads, and social media advertising.
• Leverage internal data and generative AI to create unique, high-quality content at scale.
• Conduct keyword research, competitor analysis, and website audits to identify opportunities for optimization and content improvement.
• Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals.
• Responsible for execution of on-page, off-page, and technical SEO tactics, including keyword research, content optimization, link building, and website infrastructure improvements.
• Collaborate with the digital marketing team to create SEO-friendly content, including website copy, blog posts, and landing pages.
• Monitor and analyze website performance using SEO tools and Google Analytics, providing regular reports on key metrics and insights.
• Stay up to date with the latest SEO/SEM trends, algorithm updates, and industry best practices, and implement them into strategies and campaigns.
• Collaborate with web developers to ensure technical SEO best practices are implemented, including site speed optimization, mobile responsiveness, and crawlability.
• Work closely with the digital marketing team to align SEO/SEM efforts with overall marketing objectives and campaigns.
• Track and report on the ROI of SEO/SEM initiatives, making data-driven recommendations for continuous improvement.

Requirements:
• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
• 5+ years of experience in growth marketing, campaign management, or digital marketing; proven experience as an SEO/SEM Director or similar role, with a track record of successful SEO and SEM campaigns.
• In-depth knowledge of SEO/SEM strategies, techniques, and best practices; deep understanding of how search engines work, especially content-related factors (EEAT, SQRG, Helpful content).
• Proficiency in using SEO, AI and analytics tools, such as Google Analytics, Google Search Console, SEMRush, Moz, or similar platforms.
• Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.
• Up-to-date with the latest trends and developments in the SEO/SEM industry.
• Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Experience with HTML, CSS, and website development is a plus.
• Certifications such as Google Ads and Google Analytics are highly desirable.
• Immediate available is preferred.

_ QMAS / TTPS Visa is Welcome. Candidates with more experience will be considered as Senior Expert / Assistant Director._

Job Type: Full-time

Pay: $50,000.00 - $80,000.00 per month

Benefits:
• Medical Insurance

Supplemental Pay:
• Performance bonus

Experience:
• Customer service: 2 years (Preferred)

All applications applied through our system will be delivered directly to the advertiser and privacy of personal data of the applicant will be ensured with security.
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