Assistant Digital Marketing Manager

Job Summary:

Asia International School Limited (AISL), an innovative and forward-looking Education Group, is seeking a talented Assistant Digital Marketing Manager to join our dynamic team at our Hong Kong headquarters. This is a rare and exciting opportunity to provide support to the digital teams of AISL's network of prestigious Harrow Schools across Asia and beyond. This gives you the chance to make a wide-ranging impact, harmonising online efforts and driving digital innovation throughout the region. As the Assistant Digital Marketing Manager, you will have the freedom to develop creative, pioneering strategies to elevate our online presence and engage our growing student and parent communities. You will be working alongside a team of seasoned education and digital marketing professionals in a collaborative environment that allows you to learn from industry experts, share best practices, and leverage synergies to elevate the Group's digital capabilities. If you are an entrepreneurial digital marketer seeking an impactful, aspiring role, we encourage you to apply for this exciting opportunity.

Reporting Line: Director, Digital Marketing

Responsibilities:
• Support the Director of Digital Marketing on the content planning and development process, ensuring high quality and consistent brand messaging
• Manage the company's social media channels, especially WeChat, Little Red Book, and other key platforms in mainland China
• Coordinate SEO/SEM projects to improve the brand visibility and website traffic
• Manage multi-channel digital campaigns to enhance brand awareness and drive lead generation
• Analyse campaign performance data and provide recommendations to continuously improve digital marketing effectiveness
• Support the enhancement projects of the Marketing Automation System and provide training to our schools on best practices
• Establish best practices and advisory support to our schools to improve their digital presence, especially in the social media content development
• Support the Director of Digital Marketing to mentor and develop the digital marketing team of our schools to enhance their skills and capabilities
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in relevant markets
• Collaborate cross-functionally with other teams (e.g., Admissions, Education, Human Resources) to ensure a cohesive customer experience
• Manage digital marketing budgets and allocation of resources across campaigns and channels

Qualifications:
• Bachelor's degree preferably in Marketing, Communications, Journalism, or a related field
• 5+ years of experience in Marketing with solid experience in digital marketing and in the Chinese market; candidates with more experience may be considered for a manager position
• Proven track record of success in managing social media channels, digital campaigns, SEO and SEM etc.
• Deep understanding of the digital landscape in mainland China, including WeChat, Little Red Book, and other key platforms, is an advantage
• Excellent analytical and data-driven decision-making skills, with the ability to interpret and act on performance metrics
• Familiar with CRM systems
• Project management and team leadership experience
• Hands-on experience with digital marketing tools and platforms
• Adaptable and able to thrive in a fast-paced, constantly evolving environment
• Multi-task with the ability to manage ad hoc requests while understanding priority

The successful candidate can expect a competitive package including a salary that reflects the importance of the position, a performance-related annual bonus and many further benefits.

AISL Education Group is committed to the safety and protection of children. All employees are expected to comply with our School Child Protection and Safeguarding Policy.

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