Media Partner Marketing Professional (12 month contractor)

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2023-24 season featured a record 125 international players from 40 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.

Major Responsibilities
• This role will be part of the Global Content & Media Distribution sales team, acting as an Account Manager / Partner Marketing Professional for existing and incoming partners across the APAC Region.
• To be successful in this role, the candidate will need to be able to efficiently manage partners and various internal business units (Sales, Production/Programming & Marketing teams in particular) to execute projects.
• Onboard and manage NBA partners to deliver a localized and/or optimized NBA broadcast product to each market that meets the partner’s and business needs. Work closely alongside partners to educate them on best practices for growing the NBA.
• Support broadcast, digital media, payment providers and other NBA media partners to execute local campaigns for partner-owned platforms.
• Identify opportunity areas for audience development and partner growth using content, marketing strategies and all types of partnerships to make the NBA more accessible and relatable to new fans.
• This role will be part of working deal teams across different business lines to create, negotiate and execute partnerships.
• Provide partners with opportunities to acquire additional rights from the NBA’s leagues to enhance their existing packages.
• Assist in the sales process and rights tenders in markets for which you act as the Account Manager.
• Assist in the preparation of sales materials and market / partner research.

Required Skills/Knowledge:
• You must be a passionate consumer of entertainment and/or sports, strive to be an expert on all-things NBA. In addition, you possess a combination of the following:
• Have experience in dealing with client accounts within the entertainment, sports or media industry.
• The candidate must understand how commercial partnerships operate and be able to effectively communicate and execute contractual activities.
• Ability to lead and execute marketing campaigns from start to finish.
• Stakeholder management within a global matrixed organization either at HQ or in a Regional Office
• Understanding of subscription models, current digital media landscape and consumer trends.
• Exceptional written and verbal communication.
• High proficiency utilizing all Microsoft Office products.
• Experience in marketing analytics platforms (Adobe, Branch, Kochava), ad trafficking and use of first-party data. Additional experience across search, social, app and affiliate a bonus.
• Fluency in English (Japanese language proficiency preferred).

Experience Needed:
• 5+ years of experience in a similar account management or marketing role strongly preferred.
• Experience in entertainment, sports or media industries.
• Experience in a digital subscriber services business model (such as OTT, gaming, wireless, e-commerce or mobile services) is desired.