Senior Digital Marketing Executive

content

As a Career

We offer job opportunities, personal growth and career development.

As a Member of our Team

We are a wholly owned subsidiary of EGL Holdings Company Limited offering a comprehensive range of travel products covering global attractions. We believe in quality and service excellence and devote our utmost efforts in providing enjoyment to our customers.

To cope with our business expansion, we are inviting applications from highly committed individuals to fill the following position:

Senior Digital Marketing Executive

Responsibilities:
• To collaborate with relevant parties to ensure the marketing programs running smoothly.
• To provide marketing administrative support, project Management and reporting for marketing development.
• Develop engaging contents, manage editorial calendar and content delivery roadmap for website, social media, emails, print ad and any other marketing materials.
• Plan, implement and manage CRM and loyalty program.
• Data driven on customer mindsets and behaviors.
• Liaise with operation team to translate and create the content that our audience is looking for and implement editorial governance, make sure consistent with our brand values, style, and tone and highlight the products features, advantages and benefits.
• Manage art, copywriting, video and other digital tools to align with corporate guideline and maintain high quality of deliverables.
• Analyze company's digital needs and develop digital & content marketing strategies to generate brand and product awareness, to drive sales and to develop continuous customer engagement and stickiness.
• Conduct research to gain access to up-to-date market trends in the digital industry and bring in best practices and new ideas to enhance the digital & content marketing plan.
• Assist in ad-hoc duties as assigned.

Requirements:
• Degree holder or above in Digital Marketing, Marketing, Communications, PR, Journalism or related disciplines.
• Minimum 3 years relevant working experience, with experience in CRM or loyalty program is an added advantage.
• Strong analytical, organizing, interpersonal skills and highly self‐motivated.
• Proficient in MS Office. Familiarity with tools such as SEO, Google Analytics, Canva will be a plus.
• Strong analytical, organizing, interpersonal skills and highly self‐motivated.
• Excellent command of written and spoken English and Chinese.

有意申請者，請點擊下方「申請表格」或 將個人履歷，包括註明可到職日期、薪金要求及申請職位，電郵至：hrcareer@egltours.com。

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