1. Content Strategy and Creation
• Develop and implement digital marketing campaigns across multiple platforms (e.g., social media, email, websites).
• Create engaging and brand-aligned content, including text, images, videos, and graphics.
2. Social Media Management
• Manage the company’s social media accounts, including scheduling posts, responding to comments, and analyzing performance metrics.
• Plan and execute social media advertising campaigns to enhance brand awareness and drive engagement.
3. Analytics and Reporting
• Monitor and analyze the performance of digital campaigns using tools like Google Analytics and social media insights.
• Prepare regular reports on KPIs, ROI, and campaign effectiveness to guide strategic decisions.
4. Collaboration
• Work closely with the sales, creative, and product teams to align marketing campaigns with business goals.
• Coordinate with external agencies or freelancers for specialized projects.
