SEO Manager

About Klook

We are Asia's leading platform for experiences and travel services. We believe that we can help bring the world closer together through experiences.

Founded in 2014, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences. These range from biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations worldwide.

We believe in the wonders of travel. Our international community of over 1,500 employees, based in 20+ locations, share this belief. Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard. Our high-performing culture is guided by our core beliefs: Push boundaries, Ask for and give feedback, Take ownership, and Help each other.

What you'll do:
• Take ownership of all aspects of SEO content on Klook's platform.
• Manage a team of SEO content specialists from various markets.
• Formulate a sound keyword targeting and content strategy to maximize performance of high-value pages, while balancing UX considerations.
• Leverage internal data and generative AI to create unique, high-quality content at scale.
• Find content improvement opportunities across the site.
• Create SEO content guidelines and communicate them across relevant teams.
• Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals.
• Collaborate with cross-functional teams on implementation of SEO initiatives and performance monitoring.
• Explore SEO automation opportunities to create efficient workflows.
• Initiate scaleable content-related projects outside our website to expand our reach.
• Conduct experimentation on various content snippets and formulate conclusive results.
• Stay up to date with the latest SEO trends and best practices.

What you'll need:
• 6+ years of direct SEO experience, focusing on content.
• Experience in a leadership role is a huge plus.
• Deep understanding of how search engines work, especially content-related factors (EEAT, SQRG, Helpful content).
• Experience in handling large websites in terms of keyword mapping and content strategy.
• Experience with the use of AI and prompt engineering for SEO.
• Good sense of performance tracking in relation to optimization efforts.
• Experience in cross-functional collaboration and knowledge sharing.
• Strong communication, presentation, and stakeholder management and project management.
• Data-driven approach in solving SEO issues.
• Comfortable working as an individual contributor - think of the big picture and when necessary have a 'roll-up-your sleeves' approach.
• Experience in travel (OTA) or eCommerce industry is a big plus.
• Fluency in English is required. Fluency in Mandarin is a big plus.