Overview: We are seeking a dynamic Community Growth Specialist to drive the growth and engagement of our online communities across multiple platforms. The ideal candidate will be bilingual in English and Chinese, with a deep understanding of web 3 communities, social media trends, and cultural nuances. This role requires a creative thinker who can create compelling content, foster community engagement, leverage media and KOL partnerships, and possess creative design capabilities to accelerate our growth.
Main Responsibilities:
Content Creation and Translation:
· Medium: Translate and create engaging content between English and Chinese, ensuring alignment with project goals and audience interests. Publish and manage content to attract and retain followers.
· Twitter / X: Develop and translate content for Twitter / X to boost engagement and follower growth. Regularly update, manage, and analyze performance metrics to optimize strategies.
· Telegram, Discord and Debox: Craft and share content on multiple platforms. Actively interact with community members, answer questions, and foster a vibrant, active, and supportive community environment.
· Creative Design: Design visually appealing graphics, infographics, and other visual content for social media and other digital platforms. Ensure all visual content aligns with the brand’s identity and messaging.
Growth and Engagement:
· Integrate and execute community growth strategies tailored to different platforms.
· Identify and leverage trends, opportunities, and community feedback to drive engagement.
· Implement SEO best practices to enhance content visibility and reach.
· Plan and execute paid advertising campaigns across various platforms. Handle ad targeting, placement, budgeting, and performance analysis to optimize ad spend and maximize ROI.
Campaign Planning and Execution:
· Implement comprehensive campaign strategies to promote community initiatives and events.
· Apply creative thinking to identify and leverage trends, ensuring campaigns resonate with the target audience.
· Coordinate with internal teams and external partners to ensure seamless campaign execution.
· Monitor and evaluate campaign performance, providing insights and recommendations for improvement.
Data Analytics and Reporting:
· Monitor, analyze, and report on community growth, engagement metrics, and campaign performance.
· Use data insights to refine tactics and improve overall community management efforts.
Media and KOL Partnerships:
· Conduct research to identify potential media partners and key opinion leaders (KOLs).
· Negotiate and manage partnerships to amplify our reach and credibility.
· Collaborate with partners to create co-branded content and campaigns.
Cross-Team Collaboration:
· Collaborate with marketing, product, and customer support teams to ensure consistent messaging and community engagement.
· Provide insights and recommendations based on community interactions to enhance overall company strategies.
Required Qualifications:
Proficient in both English and Chinese.
Extensive experience in content creation, translation, and social media management.
Deep understanding of social media trends and cultural differences between English-speaking and Chinese-speaking communities.
Experience in planning and managing paid advertising campaigns, including ad targeting, placement, and performance analysis.
Excellent communication skills and the ability to engage in online communities.
Ability to manage multiple projects and meet deadlines.
Strong organizational skills and attention to detail.
Preferred Qualifications:
Bachelor's degree in communication, marketing or related fields.
Experience working with digital media channels such as Medium, Twitter, Telegram, Debox and Discord.
Practical experience in SEO and digital marketing strategies.
Creative thinking and the ability to generate innovative content ideas.
Familiarity with web 3 communities and post-quantum safe technologies is a plus.
Experience with data analytics tools and community management platforms.
