Search engine marketing specialist

• Conduct SEM Campaigns from end to end
• Research and formulate effective marketing strategies using existing data
• Conduct keyword research and selection for pay-per-click campaigns and SEO projects.
• Proactively make strategic PPC campaign recommendations (Adwords, Yahoo and Baidu).
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
• Work on different SEO strategies for our clients (Keywords, Content Optimization, Linkbuilding etc.)
• Expertly measure and analyze performance of current campaigns
• Meet and brainstorm together with our team and clients to optimize our strategies
• Create regular reports for clients
• Optimize landing pages for search engine quality score.

Here’s What We Need From You
• A kick-ass attitude – if you’re awesome at being a human being, that’s a great start!
• Proven SEM experience of 1 or more years
• Strong experience with tools such as Google Adwords and Analytics
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• A strong willingness to learn
• Excellent communication skills – English is a MUST, chinese is a plus
• Keep abreast of PPC and SEO trends
• Good knowledge within other aspects of digital marketing (social, email etc.)
• Skill in working effectively in a team environment with a customer service focus
• Ability to efficiently deliver data-driven results, analysis, testing and application of findings in a timely manner
• Web Agency background is a plus
• High level of energy and good sense of humor