Marketing Manager – Content

Here at Swire Hotels, we don't do ordinary things. We thrive on the different and the exciting, and yes perhaps a little quirky and without doubt, fun.

With a dynamic culture and an open door for your feedback, you're not just filling a role — you're owning it. We provide the training and the freedom for you to flourish, with leaders who support and encourage you. The difference is you. Every day is a fresh page in our collective story.

Ready to join us at Swire Hotels?

Swire Hotels is a group of individual hotel brands who set out to craft extraordinary hospitality for our guests. Our two brands, The House Collective and EAST, are found all over the world, with The Upper House in Hong Kong, The Temple House in Chengdu, The Middle House in Shanghai, and EAST in Hong Kong, Beijing and Miami. Each of these hotels are exceptionally unique yet joined by a shared appreciation for aesthetics and service excellence.

We craft our journeys with passions in:
• Art – Perhaps the greatest expression of one person’s individuality which we proudly celebrate, art flows through everything at Swire Hotels.
• Sustainability – We strive to create a healthy ecosystem of people who are concerned about our impact on the environment, embody our values, and have the passion to always grow, inspire and innovate.
• Wellness – Everyone’s journey of personal growth is different, and we want you to focus on your wellbeing in ways you are comfortable with.

Job Overview

This role plays a key role to lead the Marketing team to tell captivating stories about our distinctive brands across the complex media and social landscape in ways that are innovative, creative and strategic. We create ways for audiences to find out about and experience our brands even before stepping in, and we collaborate tightly with our properties to bring new creative ideas to life and then spread them further as content across our different channels to reach audiences around the world. Those who are curious, creative, proactive, and excited about putting new ideas into action will find this role rewarding.

Key Responsibilities

Welcome to the core of what being the Marketing Manager – Content is all about!

Here's the quick lowdown on what you'll do day-to-day:
• Report to the Assistant Director of Marketing – Brand & Communications
• Lead brand-level experiences and content planning and creation for The House Collective, EAST and Swire Hotels (group) owned media across touchpoints - including our websites, social media, Wechat mini-programmes – across both evergreen and campaign activations, ensuring that our brands put their best face forward
• Lead efforts to amplify our brand presence through collaborating with our Digital Marketing team on paid media campaigns deployment
• Lead the planning and project management of creative- and data-driven campaigns to grow our brands’ awareness and engagement, ensuring completion within budget and on schedule
• Manage key stakeholders across our group’s hotel properties to leverage their insights and activity to develop more effective communications across the board
• Manage and collaborate with our creative partners and agencies to create excellent work that’s true to our brands
• Manage and groom junior brand team members of the Central Support Team, giving guidance on Branding, Social Media, Content Marketing, and nurture a more effective communications mindset and knowledge sharing culture among property MarCom leads
• Lead team members to prepare and analyze knowledge-sharing reports and brand performance reports to understand how to optimize our effectiveness
• Travel regularly to our properties

Requirements

Here's exactly what you need to excel in this role:

The Non-Negotiables (Must-Haves):
• Solid work experience (7+ years) in a similar capacity working with multiple stakeholders, preferably with agency background. Social media savvy with understanding on creating assets catering to different platforms, including China social media
• Sensitive to the craft of creating beautiful and on-brand communications, both in terms of visual aesthetics and written tone & manner
• Excellent command of written and spoken Mandarin and English
• Proficiency in Photoshop, Illustrator and other online photo/video editing apps (e.g. Canva)

The Cherries on Top (Nice-to-Haves):
• Internationally minded. Highly motivated and energetic with strong communication and interpersonal skills. Positive attitude, creative, and committed to excellence
• Effective relationship management and strategic thinking with strong problem solving and organizational skills
• Good understanding of and interest in the travel and hospitality industry, strong creative ideas and analytical skills
• Understanding of China consumers behaviour

We've kept it short and sweet – just the essentials you'll need.

What We're Looking For: The Soul Behind the Skillset

Skills are teachable, but your spirit is what truly sets you apart. If you feel a connection with what we stand for, we're eager to meet you.
• Creative Thinkers: You’re not just open to change; you thrive on it. The dynamic nature of our environment energizes you.
• Feedback Enthusiasts: You value open communication and aren’t afraid to give or receive feedback to help us all grow together.
• Passionate Pioneers: You bring more than skills; you bring energy and zeal to make a difference every day, connecting with a team that does the same.

Pause for a second before you hit 'apply'. Do these values align with your own? Is this the team you've been wanting to join? If your answer is a clear 'YES', we're excited to get to know you better.

Benefits

For Every Member of Our Family:
• Stagger your working hours and have the flexibility to create a working schedule that fits you!
• Turn up in smart casual attires and be at ease at work!
• Enjoy discounts at our restaurants, bars, and spa – at all locations!
• Benefit from comprehensive medical and dental benefits, along with annual medical check-ups.
• Enjoy COMPLIMENTARY room nights at all of our hotels b’cause, who doesn’t love to travel?