Job Description
17 days ago
THE OPPORTUNITY
Guidepoint is a leading research enablement platform designed to accelerate understanding and empower decision‑making through real-time access to data and hard-to-source knowledge. Backed by the world’s largest network of expertise, the company provides critical context and dimension on any topic, helping top companies and investors to rapidly turn answers into action.
As the Regional Marketing Coordinator – APAC, you’ll work as part of a regional and global Marketing team to develop best-in-class marketing and communications strategies, media and public relations initiatives, and branding and sales support activities to enhance the business of our offices across the APAC Region, including Tokyo, Seoul, Hong Kong, Shanghai, Singapore, Mumbai, and Sydney.
YOUR IMPACT
• Work closely with the Regional Marketing Manager to execute a marketing, communications and PR plan to grow brand awareness and boost our business in offices across the APAC region
• Coordinate with the global Marketing and Design teams to run multi-channel initiatives including growth marketing, lead generation, content marketing, and social media campaigns
• Develop targeted email campaigns, video, and presentations in support of regional Sales and Client Service teams
• Support client events that aim to enhance relationships and showcase our offerings
• Craft and distribute press releases for distribution to key media outlets and/or websites relevant to our client base
What You Have
• Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
• 0-3 years of experience in global B2B marketing, PR and/or communications with experience in digital marketing
• Excellent interpersonal and communication skills to develop strong working relationships with executive leaders
• Experience creating and executing multi-channel marketing campaigns with a thorough understanding of engagement, retention, and analytics, as well as comfort with organic and paid disciplines
• Balance of creative and analytical thinking, allowing for adaptability and proactive problem-solving
• Strong project management capabilities that allow for execution of complex cross-functional initiatives
• Advanced copywriting experience with the ability to convey complex ideas in simple and easily understood language
• Comfortable working in a fast-paced and dynamic hands-on working environment
• Fluent English essential; Knowledge of Japanese is preferred
• Knowledge of Salesforce, Salesforce Marketing Cloud, and WordPress a plus
What We Offer
• Opportunity to make an impact – Play a critical role in the advancement of key business initiatives from Day 1, with the ability to influence how your role grows
• Development of marketing capabilities – We work with you to actively cultivate your technical understanding of how marketing works
• Ongoing coaching & mentorship – Work directly with senior leaders, our human resources team, and your manager to receive both formal training and regular mentorship
• Dynamic and respectful work environment – We value every individual and encourage initiatives that promote agility and work/life balance
Guidepoint is a leading research enablement platform designed to accelerate understanding and empower decision‑making through real-time access to data and hard-to-source knowledge. Backed by the world’s largest network of expertise, the company provides critical context and dimension on any topic, helping top companies and investors to rapidly turn answers into action.
As the Regional Marketing Coordinator – APAC, you’ll work as part of a regional and global Marketing team to develop best-in-class marketing and communications strategies, media and public relations initiatives, and branding and sales support activities to enhance the business of our offices across the APAC Region, including Tokyo, Seoul, Hong Kong, Shanghai, Singapore, Mumbai, and Sydney.
YOUR IMPACT
• Work closely with the Regional Marketing Manager to execute a marketing, communications and PR plan to grow brand awareness and boost our business in offices across the APAC region
• Coordinate with the global Marketing and Design teams to run multi-channel initiatives including growth marketing, lead generation, content marketing, and social media campaigns
• Develop targeted email campaigns, video, and presentations in support of regional Sales and Client Service teams
• Support client events that aim to enhance relationships and showcase our offerings
• Craft and distribute press releases for distribution to key media outlets and/or websites relevant to our client base
What You Have
• Bachelor's degree required (Marketing, Communications, English, and/or Business major a plus)
• 0-3 years of experience in global B2B marketing, PR and/or communications with experience in digital marketing
• Excellent interpersonal and communication skills to develop strong working relationships with executive leaders
• Experience creating and executing multi-channel marketing campaigns with a thorough understanding of engagement, retention, and analytics, as well as comfort with organic and paid disciplines
• Balance of creative and analytical thinking, allowing for adaptability and proactive problem-solving
• Strong project management capabilities that allow for execution of complex cross-functional initiatives
• Advanced copywriting experience with the ability to convey complex ideas in simple and easily understood language
• Comfortable working in a fast-paced and dynamic hands-on working environment
• Fluent English essential; Knowledge of Japanese is preferred
• Knowledge of Salesforce, Salesforce Marketing Cloud, and WordPress a plus
What We Offer
• Opportunity to make an impact – Play a critical role in the advancement of key business initiatives from Day 1, with the ability to influence how your role grows
• Development of marketing capabilities – We work with you to actively cultivate your technical understanding of how marketing works
• Ongoing coaching & mentorship – Work directly with senior leaders, our human resources team, and your manager to receive both formal training and regular mentorship
• Dynamic and respectful work environment – We value every individual and encourage initiatives that promote agility and work/life balance
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