Regional Marketing Manager, Asia

Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.

We are doing this by:
• Igniting a passion for learning that accelerates academic performance and success regardless of age.
• Fostering a global community that broadens students' perspectives and develops their skills to make a difference on the world stage.
• Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child’s education.

Due to the rapid growth of demand from Asia-based families, we are looking for an experienced marketing manager who will help us expand our impact to more students.

Working closely with the CGA global admissions team, this role will be focused on achieving agreed upon sales targets and outcomes in Asia.

This is a full-time remote position, based in Singapore, Hong Kong or China.

What success looks like for this role?

The role will be responsible for the growth of CGA enrollments and re-enrollments in Asia, driving local awareness, inquiries enrolments, and retention among our families across the region. This role will be fast-paced, with a breadth of day-to-day activities and endless development opportunities with access to global resources.
• Support the development of CGA Asia’s growth strategy, with ownership of a marketing budget
• Lead end-to-end planning, execution and optimisation of local marketing, digital and growth campaigns
• Own the CGA Asia targets and funnel; monitor the pipeline of prospective families and report on this with an analysis of marketing touchpoints and campaign performance
• Partner with our sales team to proactively ensure prospective families are nurtured through to enrolment
• Design and create marketing campaigns with the Design team to create positive customer experiences and increase enrolment
• Partner with the global marketing team to tailor events, PR content, landing pages, social posts, FB, Adwords, emails & more to promote local events and initiatives
• Strategise and maintain an events calendar of in-person and online seminars, webinars and panel events to grow enrolment interest
• Lead partnerships and business development opportunities
• Grow re-enrolments through a community-centric calendar of events and campaigns that you lead, in partnership with CGA’s global community team and school faculty
• Share best practices with global marketing and sales colleagues while adapting new ideas for the wider Asia region

What skills and experience are required?
• 5+ years of experience in marketing to Mandarin-speaking countries
• Native Mandarin and fluent English verbal and written communication skills
• Experience in the education technology or schooling industry is a plus
• Adaptability and growth mindset to arising opportunities and new initiatives
• Comfort working in an international technology company with colleagues from all over the world

Why work for Crimson Global Academy?
• Flexible working environment: you will be empowered to structure how you work
• Limitless development and exposure: our internal promotions/role changes made up 33% of all recruitment last year
• $1,000 training budget per year - we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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