Job Description
47 days ago
Reports to: Program Management & Business Development Director
Salary: 800,000 HKD and above annually (depending on your qualifications) + commission + other benefits
Our Client
Our client is an American hybrid consultancy company. Combined with expertise in brand development, marketing communications, market research, and PR, they help create and communicate new businesses and brands and reinvent existing ones. The agency has 1,000+ employees, with offices in 24 cities worldwide, headquartered in New York City.
Daily and Monthly Responsibilities
• Lead all elements of strategy based on a solid understanding of the company's strategic ambitions (in collaboration with the senior management team)
• Drive the development of strategies in each vertical (travel, hospitality, health/wellness, etc.), including research on emerging trends and the competitive landscape
• Synthesize recommendations with a clear articulation of how strategy translates into execution priorities and action plans
• Collaborate with the other members of the senior leadership team to drive the company's business forward and constantly seek ways to improve the business output and methods of working
• Identify and contribute to developing at least 2-3 self-directed original research, thought leadership, surveys, and market studies per year.
• Build your book of business and target profitable potential leads that are complementary to the company's core sectors, such as healthcare, consumer, or corporate communications
• The lead business development process from initial contact, meeting, and presentations, pitch, negotiation, and closing
• Seek opportunities to represent the company at industry events
• Create and deliver proposals, respond to RFPs, and research and plan client pitches by working with the team to develop proposals that address clients' needs, concerns, and objectives
• Develop an understanding of the new client's business model and processes and identify opportunities to add value to clients
• Establish and foster effective relationships with new business prospects and industry contacts to strengthen the company name and reputation within the industry
• Develop and refine the business development function by mapping out business development-related processes/procedures and communicating these to the team
Skills and Qualifications
• 15+ years of related experience (agency experience required) working with travel, hospitality, luxury, consumer, or healthcare sectors
• Local market experience in Hong Kong and China and in-depth knowledge of different media channels are required.
• Track record of strategizing and implementing successful integrated communications and digital marketing campaigns
• Previous experience working with C-Suite level clients, senior management teams, and decision-makers
• Background in corporate communications is advantageous: leading corporate communications strategies for clients, developing and managing the company identity and brand, developing and managing external transmissions, and crisis communications.
• Dynamic leadership and team management skills, including good mentoring and coaching
• Ability to drive projects through providing appropriate project framework, clarity on content and deliverables, and effectively engaging and managing stakeholders
• Excellent presentation skills and adept at building brand strategy presentations and proposals
• Ability to plan and execute multi-stakeholder, strategic communications on behalf of clients, working closely with international offices and colleagues across different time zones
• An analytical mind and keen commercial orientation to appreciate client strategy, decisions that shape executive actions, and commercial implications
• Possess a strong service orientation, ability to anticipate client needs and manage client expectations proactively
• Strong sense of ownership and work ethic to see projects to completion; undeterred by challenges and will remain motivated, composed, and apply creative thinking to overcome them
• Excellent speaking and writing capabilities in English and Chinese (Cantonese or Mandarin)
Salary: 800,000 HKD and above annually (depending on your qualifications) + commission + other benefits
Our Client
Our client is an American hybrid consultancy company. Combined with expertise in brand development, marketing communications, market research, and PR, they help create and communicate new businesses and brands and reinvent existing ones. The agency has 1,000+ employees, with offices in 24 cities worldwide, headquartered in New York City.
Daily and Monthly Responsibilities
• Lead all elements of strategy based on a solid understanding of the company's strategic ambitions (in collaboration with the senior management team)
• Drive the development of strategies in each vertical (travel, hospitality, health/wellness, etc.), including research on emerging trends and the competitive landscape
• Synthesize recommendations with a clear articulation of how strategy translates into execution priorities and action plans
• Collaborate with the other members of the senior leadership team to drive the company's business forward and constantly seek ways to improve the business output and methods of working
• Identify and contribute to developing at least 2-3 self-directed original research, thought leadership, surveys, and market studies per year.
• Build your book of business and target profitable potential leads that are complementary to the company's core sectors, such as healthcare, consumer, or corporate communications
• The lead business development process from initial contact, meeting, and presentations, pitch, negotiation, and closing
• Seek opportunities to represent the company at industry events
• Create and deliver proposals, respond to RFPs, and research and plan client pitches by working with the team to develop proposals that address clients' needs, concerns, and objectives
• Develop an understanding of the new client's business model and processes and identify opportunities to add value to clients
• Establish and foster effective relationships with new business prospects and industry contacts to strengthen the company name and reputation within the industry
• Develop and refine the business development function by mapping out business development-related processes/procedures and communicating these to the team
Skills and Qualifications
• 15+ years of related experience (agency experience required) working with travel, hospitality, luxury, consumer, or healthcare sectors
• Local market experience in Hong Kong and China and in-depth knowledge of different media channels are required.
• Track record of strategizing and implementing successful integrated communications and digital marketing campaigns
• Previous experience working with C-Suite level clients, senior management teams, and decision-makers
• Background in corporate communications is advantageous: leading corporate communications strategies for clients, developing and managing the company identity and brand, developing and managing external transmissions, and crisis communications.
• Dynamic leadership and team management skills, including good mentoring and coaching
• Ability to drive projects through providing appropriate project framework, clarity on content and deliverables, and effectively engaging and managing stakeholders
• Excellent presentation skills and adept at building brand strategy presentations and proposals
• Ability to plan and execute multi-stakeholder, strategic communications on behalf of clients, working closely with international offices and colleagues across different time zones
• An analytical mind and keen commercial orientation to appreciate client strategy, decisions that shape executive actions, and commercial implications
• Possess a strong service orientation, ability to anticipate client needs and manage client expectations proactively
• Strong sense of ownership and work ethic to see projects to completion; undeterred by challenges and will remain motivated, composed, and apply creative thinking to overcome them
• Excellent speaking and writing capabilities in English and Chinese (Cantonese or Mandarin)
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