Global Gamification and Rewards Strategist (Mobile App)

WE PROVIDE FULL RELOCATION SUPPORT TO SINGAPORE OR VIETNAM FOR THIS ROLE
ABOUT THE ROLE

As the Global Gamification and Rewards Strategist for Elfie, you will be responsible for developing and executing innovative strategies that integrate gamification and loyalty rewards to drive user engagement and retention within the Elfie mobile app. You will leverage your expertise in mobile game design, loyalty programs, and data analysis to create in-app experiences that encourage Elfie users to consistently engage with the platform and unlock valuable rewards. Your strategic vision and analytical mindset will be instrumental in optimising the gamification ecosystem and loyalty program to align with Elfie's global expansion plans and deliver a localised, personalised experience for users across diverse markets.

WHAT WE OFFER
• A permanent global contract, with fiercely competitive salary
• Relocation support to Singapore or Vietnam (obtaining the employment permit)
• Private healthcare support from day one
• Individualised career progression and development framework
• Hybrid working - 3 days in the office, two days at home
• 14 days PTO, plus national holidays off
• Performance-related bonus paid twice a year; April and October
• Brand new MacBook and associated tech on day one
• An inclusive culture where everybody in the business has direct impact

WHAT YOU WILL DO

Strategy
• Develop and implement a robust global gamification and rewards strategy that increases user engagement and retention.
• Continuously monitor competitive landscapes to ensure Elfie's gamification and reward offerings are innovative and appealing.

Management
• Collaborate with cross-functional teams to integrate gamification features and rewards into the product roadmap.
• Drive strategic partnerships with consumer brands to enhance the reward offerings within the Elfie app.

Analysis
• Regularly analyze user engagement, retention, and reward redemption data to extract key trends and adjust strategies in real-time.
• Work with internal departments (Analytics, Product Team, Country Managers) to coordinate the implementation of new global rewards and gamification strategies efficiently.

WHAT YOU WILL NEED
• Demonstrable experience in building and managing gamification and loyalty programs in mobile apps or SAAS platforms (from a product development perspective), with a proven track record of increasing user engagement.
• Bachelor’s degree in Business, Marketing, or related fields is preferred but not essential.
• Strong network connections with executives in large consumer/device brands globally, with the ability to leverage these connections effectively.
• Ability to analyze data to identify trends and pivot strategies accordingly.
• Strong stakeholder relationship management skills, with experience in negotiating and influencing senior business executives.

WHY JOIN US?
• Strong and genuinely patient-focused company mission (see below)
• Truly global start-up with a blend of diverse cultures and backgrounds
• Excellent financial credibility and refreshingly clear future vision
• Phenomenal growth plans and an excellent company spirit
• Regular social events; our football team "Elfie FC" is taking Saigon by storm!
• Dedicated career pathways and training to support your development
• Experienced founders with 20+ years experience in digital health, software, and partnership development in both bluechip and start-up companies - and successful previous exits!

ABOUT ELFIE

Elfie is the first completely free, gamified mobile app that rewards users for monitoring their health. Our vision is to become the world's largest self-reported medical record platform, supporting all therapeutic areas in a single, gamified, and free app for maximum impact.

We have a footprint in 7 countries (Brazil, France, United Kingdom, Turkey, Egypt, Hong Kong, Singapore, and Vietnam), growing to 12 by the end of 2024 and 25 by the end of 2025.

How do we monetize?

We have 2 independent yet synergic business models:
• Pharmaceutical companies: Elfie's free application is sponsored by pharmaceutical companies, who need to drive treatment adherence and access anonymized real-world data. Pharmaceutical companies cover our company operational costs and the promotion of the application.
• Insurers and employers: Elfie premium version (aka ElfieWorks) is an employee health program sponsored by employers and insurers. These companies need employees to stay in good health and engaged to increase productivity and keep ever-increasing healthcare costs under control. ElfieWorks is designed and distributed in partnership with a global insurance broker and partner insurers.

What is our culture?

We have one single NorthStar at Elfie: maximising global health impact. It is a measurable KPI that is a function of the number of lives impacted and the level of impact on each individual. Everybody's KPIs across all departments are aligned with this. All our partnerships and revenue streams are also aligned with this.

We have 4 values:

• Patient-first: Whatever goes against our North Star (maximising patient health impact) is eliminated, all ideas and projects are prioritised accordingly.

• Think big: We don’t allow our fears and unknowns to limit our ambition and solutions.

• Take ownership: We are not tasked to execute a process but responsible to find a scalable solution.

• Resilience: We don’t allow challenges and setbacks to lower our motivation and commitment to our mission, regardless of any resulting discomfort

Check out the Elfie app:

for Android: https://links.elfie.co/apptester

for iOS: https://links.elfie.co/testflight-i

WHAT NOW?

Apply today for immediate consideration! Know someone who would be a good fit for this role? We’re offering a monetary reward if you refer them to us and they are successful! Contact the Talent Acquisition team for more information: