Manager - Content Marketing & Media Strategy

BODW & KODW

Manager - Content Marketing & Media Strategy

About Hong Kong Design Centre

Hong Kong Design Centre (HKDC) was founded in 2001 as a strategic partner of the HKSAR Government in establishing Hong Kong as centre of design excellence in Asia. We are on a public mission to promote wider and strategic use of design and design thinking to foster innovation, create business value and improve societal well-being.

We now have an exciting opportunity for a high caliber candidate to join our dynamic team. Please visit our website www.hkdesigncentre.org for information of HKDC.

The Roles
• Working closely with the Programme Director and Senior Manager of Event and Marketing team for HKDC’s flagship programmes: Business of Design Week (BODW), Knowledge of Design Week (KODW) and bodw+ (Asia's leading digital design portal);
• Proactively plan, develop and implement strategies for effective content marketing, media communications across online/ offline campaigns;
• Work closely with digital agencies / vendors and establish productive relations with external parties across public and private sectors, including sponsors, media, PR agencies and business partners within and outside Hong Kong, and Greater Bay Area;
• Undertake effective project management, including budgetary control, timely reporting, compliance with corporate governance policies, assessment of outcomes and impact of the related activities;
• Keeping up to date with industry best practice and monitoring content strategies of global trends and competitors;
• React, review and improve marketing peformance consistently and rapidly; &
• Perform ad hoc assignments as required.

Requirements
• University degree or above;
• At least 8 years of relevant experience in which minimum 3 years at supervisory level with good mentoring skills; Experience in design agencies or media is preferred and experience in China Marketing is a plus;
• Strong verbal and written communication skills in both English & Chinese (including Putonghua);
• Highly analytical with a strong knowledge of online advertising platforms and analytics tools including but not limited to Google Analytics, Google Ads, Facebook Business Manager, HUBSPOT, and WeChat Official Accounts Platform;
• Excellent content strategy and writing skills in both English and Chinese;
• Strong CRM management skill; Experience in media buying will be useful;
• Able to build networking and partnership in Hong Kong and Mainland China especially Greater Bay Area;
• Able to give art direction on design application, photography and video production; &
• Able to work independently to deliver under tight time schedule and work effectively in a team-oriented environment.

More Information About BODW & KODW

https://www.bodw.com

https://2024.kodw.org

Interested parties are invited to apply by sending your resume with full details of education, work experience, current & expected salary, contact telephone number and earliest available date to the Human Resources Office, Hong Kong Design Centre, Unit 602, 6/F, Mill 5, The Mills, 45 Pak Tin Par Street, Tsuen Wan or email to: [email redacted, apply via Company website] on or before 16 Jul 2024. HKDC reserves the right not to make appointment for the post(s) advertised. Only short-listed candidates will be notified. All information received will be kept in strict confidence for six months and data will only be used for recruitment purpose.

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