Digital Marketing Executive, APAC

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We’re seeking a future team member for the role of VP, Digital Marketing Executive to join our BNY Investment Management team. This role is located in Hong Kong - Hybrid.

In this role, you’ll make an impact in the following ways:
• Day-to-day management of the APAC websites (including Fund Centre) and coordination of publishing activities
• Digital marketing lead and point of contact in the region for marketing teams and other relevant stakeholders – including operations, product, engineering and legal & compliance
• Work with the APAC Marketing team, central digital and content team to deliver the website roadmap for the region
• Work closely with Digital & Demand team to plan and integrate with processes and policies to ensure all new development is delivered alongside BAU activity and other initiatives
• Work with APAC Marketing and central CCM team to ensure that digital initiatives are planned and prioritized effectively

To be successful in this role, we’re seeking the following:
• At least three years’ experience in relevant Financial Services organizations
• Preference for both Japanese & Chinese language.
• Understanding of all aspects of digital marketing: Search, Email Marketing, UX/UI Websites, social
• Good understanding of digital technology, the digital marketing landscape and technological developments
• Thorough understanding of digital campaign delivery
• A good knowledge of web analytics tools such as Google Analytics /Adobe Analytics and a strong ability to interpret data
• Knowledge of Microsoft Office and Internet tools, including Web browsers, project management systems, and Marketing Automation programs (eg. Marketo)
• Understanding of W3C web standards, DDA, best practice, usability and accessibility

At BNY, our culture speaks for itself. Here’s a few of our awards:
• America’s Most Innovative Companies, Fortune, 2024
• World’s Most Admired Companies, Fortune 2024
• Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
• Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
• “Most Just Companies”, Just Capital and CNBC, 2024
• Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
• Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

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