Digital Marketing Manager (Cross Border) (FMCG) – Welcome Guangdong Talents

Frieslandcampina (Hong Kong) Limited-company-logo
Digital Marketing Manager (Cross Border) (FMCG) – Welcome Guangdong Talents
Frieslandcampina (Hong Kong) Limited
數字營銷
中西區, 香港
7 天前
全職
辦公室工作
科技、資訊和媒體
工作描述
21 天前
Highlights:
8+ yrs experienced in digital marketing in Mainland China
Solid experience in social media channels (WeChat, Red, Douyin)
In-depth knowledge in Chinese consumer & social media platforms
Can speak and listen to Cantonese

Job Summary:
We are seeking a Digital Marketing Manager (Cross Border) [Less Experience will consider as Assistant Digital Marketing Manager] to join our Friso Sales and Marketing team under outsourced employment (who will support visa application), and help us execute effective cross border marketing campaigns. The ideal candidate will have sounding experience of cross border digital marketing especially on Chinese social media platforms. He or she will support the implementation of digital marketing plans, develop cross border communication contents and managing the administrative process with external agencies, keep track the progress to collect performance data from multiple channels, as well as the management of brand owned cross border social media platforms.

Job Description:
Work Location: Grand Century Place, Mong Kok East, Hong Kong

What You'll Be Doing:
Assist in planning and implementing cross border communications of the brand and product.
Keep monitoring and analyze market and competitive intelligence to assist manager to stay abreast of industry and best practices.
Develop cross border comms assets and contents meet consumer needs and insights of each platform.
Partner with Brand, Ecommerce, Regulatory & other functional teams to ensure brand, compliance, and commercial needs.
Manage brand owned cross border media platforms (e.g.: WeChat, Douyin), both content, consumer engagement and performance.
Project management, keep track of the progress to collect performance data from multiple channels to ensure the data accuracy.
Managing agency partners identifying and collaborating with KOL/KOC and external content partners.
Research topics and source knowledge independently for content marketing purposes.
Managing A&P budget and optimize the spending efficiency to achieve commercial goals.

What We Are Looking For
Degree holder with 8+ years of experience in cross border digital marketing, candidates with less experience might be considered as Assistant Digital Marketing Manager.
Solid experience of managing cross border social media channels (WeChat, Red, Douyin) in Mainland China
In-depth understanding of Chinese consumer & social media platforms is a must.
Analytical skills to track and analyze digital marketing campaign & performance.
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Strong time and project management skills with attention to details
Good command in English and Chinese (Cantonese & Mandarin)

What's In It For You

At FrieslandCampina, we offer competitive financial compensation, including various compensation plans, solid benefits package and flexi work arrangement.
Double Pay
Discretionary Performance Bonus
5-Day Work Week
Flexi Work From Home
Early Off Friday
Personal Leave
Birthday Leave
Staff Benefits
Employer MPF Voluntary Contribution

About FrieslandCampina (Hong Kong) Limited
It is a multi-national dairy company headquartered in the Netherlands, with a strong presence in the Asia Pacific that includes Hong Kong. Today, FrieslandCampina is one of the world’s largest dairy companies. Every day, Royal FrieslandCampina provide millions of consumers all over the world with valuable nutrition from milk.
In Hong Kong, our key consumer products are Infant Milk and Ready to Drink Milk under the brand names of Friso and Dutch Lady. In the Food Service, we are well known for market leader Black & White Evaporated Milk preferred by Tea Masters and long heritage Longevity sweetened condensed milk. We are expanding our business in the China market, Macau as well as Taiwan from our base in Hong Kong.
Our company has an inclusive culture that reflects our heritage. That means people here are open, friendly, straight-forward and pragmatic. Our team players are always seeking collaborations built on trust and respect, and that spirit fuels the power of ‘We’. Our culture is about embracing the power of differences in order to grow together.
To learn more job opportunity in FrieslandCampina, please log in https://www.careers.frieslandcampina.com/

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Full-time
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