Assistant Manager, Web Analytics & Direct Marketing

DIGITAL & E-COMMERCE

Assistant Manager, Web Analytics & Direct Marketing (DEC-AM-WADM)

Duties
• Analyze traffic, funnel and conversion data to generate useful insights and actions for improvement
• Manage & monitor the overall look & feel, content structure and navigation experience for the websites to ensure efficient customer journey and superior user experience on all the interfaces
• Maintain overall branding consistency and continuously improve website efficiency in terms of traffic, user experience / navigation and funnel conversion
• Assist in communications strategies and creative contents development for web marketing, align product vision, value proposition and outcome with stakeholders, propose the best digital solution to drive online conversion
• Lead and liaise with stakeholders for website initiatives update, ensure content and offerings are accurate on websites
• Lead and conduct website MI review and analysis to identify areas to improve the website customer experience and service/sales contribution

Requirements
• Degree holder with a minimum of 6 years’ experience in website management, eCommerce, online marketing, Database Marketing & analysis. With at least 3 years in a managerial role is preferred
• Internet & technology savvy; solid understanding of digital trends and best marketing practices across the web and digital channels
• Extensive understanding of website management, digital and direct marketing tools, such as Google Analytics, Google Data Studio, Salesforce, SEO and SEM
• Experience in web/mobile marketing or Interactive Design experience and wireframes drawing
• Knowledge of data extraction and processing languages (such as SQL, Python) would be an advantage
• Excellent business analysis ability, communication and inter-personal skill, and demonstrated ability to function as digital leader
• Self-motivated, detail oriented, multi-tasking and able to work under pressure
• Self-motivated, able to work under pressure and independently
• Good command of written and spoken English and Chinese is essential
• Immediate available is highly preferred